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2h 10m 4.5 / 5
In order to market online effectively, it’s important to have an understanding of how the web works. While we don’t imagine that every search marketer should be a network engineer or be interested in digging deep into network protocols, we believe it is important to understand some of the magic that happens between hitting enter in your browser bar and a web page appearing.
In this module, we will begin to understand the technical underpinning of the web by walking through the technical side of this process. This will take us through:
On a practical level, we intend that you will be better able to understand the various technical ways in which websites (and hence web marketing campaigns) can fail.
For the more visual among us, this presentation gives some visualization of the technology and scale.