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The SEO industry has a lot of tools to help SEOs to do their job better. The type of tool varies - free, paid, hacked together spreadsheets, clients installed to your computer, web apps - and we often get asked how to find the ones that do the job best.
To that end, we’ve put together the tools that (most) of our SEO consultants use to do their everyday jobs. We’re also including a section about the tool selection process to aid you in finding the right tools for your company.
Note - Because so many SEO tools exist and they come and go, this is neither an exhaustive nor complete list. It is also a living document, so the tools listed may change as new or better tools are found.
Many paid tools exist for online marketers to expedite and automate their work. Checking for site errors or duplicate content used to be very manual process, and sometimes it took an algorithm update to realise your site had been affected. But these days, you can receive those important notifications from tools.
Tools range from pay-per-report to monthly subscription models, and cover almost all of the tasks of an SEO’s job, especially linkbuilding.
Sometimes, you may find yourself needing a tool for a specific task, such as collecting data, and a larger tool suite won't have the ability built in.
Thus, SEOs will build their own tools and share them with the community, or will go one step further and teach SEOs how to build agile tools. Tom Critchlow did this in a post called How To Build Agile SEO Tools in Google Docs.
Other tools that have been built off of this are: