Getting Started

Welcome to DistilledU, the online search marketing university.

You can try the demo or sign up for a full account to access all modules and our whole video library.

Try demo
3 free demo modules
Get Full Account
$40.00 with monthly plan
$33.00 with annual plan

Already a member? Log in

Questions? See our FAQs

DistilledU Content Status

  • Lesson Rating
  • 4.4 out of 5 from 37,517 reviews
  • Modules
  • 84 hours
  • Video Library
  • 133 hours

Used for training by

Special offer! Save 17.5%!

Sign up to our Annual Plan for $396.00 per year, saving you $84.00 on a monthly subscription.

Sign up for an annual plan

Add colleagues & save 10%

Get a 10% discount after signing up by adding colleagues to your DistilledU account.

Sign up now

Technical SEO

Time remaining/total 7h 30m 4.4 / 5

Why Are Technical Considerations Important?

Time required: 5m
Lesson URL:
Teacher: Will Critchlow
SEO [720p].mov" />

In an ideal world, the search engines would be able to find and understand all content anywhere on the web and return relevant results for your search regardless of technical considerations. The web is a technical platform, however, and there are correct and incorrect ways of building websites. Certain kinds of issues can render your website invisible to the search engines, making it less likely to rank well and provide a great user experience.

While some of these issues are caused by errors or mistakes which should clearly be avoided, others arise from simply choosing certain ways of presenting content that would not necessarily be “incorrect” in a strict web development sense.

In order to be an effective SEO, it’s critically important that you understand how search engines discover, understand and rank web pages from a technical perspective. This will help you with diagnosing inevitable problems, improving existing websites and specifying high performance redesigns or fresh builds.

Crawling and Indexing

Time required: 50m
Teacher: Geoff Kenyon

What Are Status Codes and When Do I Use Them?

Time required: 45m
Teacher: John Doherty

URLs - Construction and Optimization

Time required: 45m
Teacher: John Doherty

The Technical Side of Duplicate Content

Time required: 10m
Teacher: Kate Morris

Site speed - Importance and Tactics

Time required: 45m
Teacher: Will Critchlow

Sitemaps and RSS Feeds - How and Why

Time required: 1h 30m
Teacher: John Doherty

Common Mistakes (robots.txt exclusion, etc)

Time required: 1 hour
Teacher: John Doherty

Technologies and Tools To Know

Time required: 30m
Teacher: Geoff Kenyon

Q & A: Test Your Knowledge

Time required: 10m
Teacher: Will Critchlow

Curated Resources

Time required: 1 hour
Teacher: Will Critchlow

Related Videos


Sign up for a free demo account

Simply fill out the form below to accces our 3 demo modules for free

or pay for a full account


Log in to your account

Forgot your password?


Sign up for a full account

  • Only $40 per month or $33.00 per month with annual plan
  • 84 hours of lesson and tests spread over 28 modules
  • Share your test scores and badges with others using your DistilledU profile.
  • Video Library with over 133 hours of advanced content
  • Constantly growing resource - new modules and features added regularly

or try 3 demo modules for free


Suggest a term

Please suggest any terms that you feel are missing from our glossary using the form below. Your suggestion(s) will be sent to Distilled for consideration.


Suggest an edit to term:

Your edit:

Your suggested edit will be sent to Distilled for consideration.