Technical SEO

Time remaining/total left out of 7h 30m Lessons completed/total / 11 4.4 / 5

Why Are Technical Considerations Important?

Time required: 5m
Lesson URL:
Teacher: Will Critchlow

In an ideal world, the search engines would be able to find and understand all content anywhere on the web and return relevant results for your search regardless of technical considerations. The web is a technical platform, however, and there are correct and incorrect ways of building websites. Certain kinds of issues can render your website invisible to the search engines, making it less likely to rank well and provide a great user experience.

While some of these issues are caused by errors or mistakes which should clearly be avoided, others arise from simply choosing certain ways of presenting content that would not necessarily be “incorrect” in a strict web development sense.

In order to be an effective SEO, it’s critically important that you understand how search engines discover, understand and rank web pages from a technical perspective. This will help you with diagnosing inevitable problems, improving existing websites and specifying high performance redesigns or fresh builds.

Crawling and Indexing

Time required: 50m
Teacher: Geoff Kenyon

What Are Status Codes and When Do I Use Them?

Time required: 45m
Teacher: John Doherty

URLs - Construction and Optimization

Time required: 45m
Teacher: John Doherty

The Technical Side of Duplicate Content

Time required: 10m
Teacher: Kate Morris

Site speed - Importance and Tactics

Time required: 45m
Teacher: Will Critchlow

Sitemaps and RSS Feeds - How and Why

Time required: 1h 30m
Teacher: John Doherty

Common Mistakes (robots.txt exclusion, etc)

Time required: 1 hour
Teacher: John Doherty

Technologies and Tools To Know

Time required: 30m
Teacher: Geoff Kenyon

Q & A: Test Your Knowledge

Time required: 10m
Teacher: Will Critchlow

Curated Resources

Time required: 1 hour
Teacher: Will Critchlow