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Link Analysis

Time remaining/total 3h 20m 4.5 / 5

Introduction to Link Analysis

Time required: 5m
Lesson URL:
Teacher: Chris Warren

Being able to break down what makes a link valuable is essential to creating an effective link building plan. Knowing the components that make a valuable link will help optimize your best links and avoid wasting time with risky, low value link building strategies.

A Link’s Value Can Be Analyzed By:

  • The authority and trust of the linking domain and page
  • Where the link is and if the link is within the content of the page
  • The anchor text of the link
  • The type of link. For example: is the link featured within an article or a comment?

Further reading: How Search Engines Can Judge the Value of a Link

Two practical ways to gauge a link’s value are:

  • If the link is easy to get, it probably won’t be very valuable or its value will be short lived
  • If a link provides a lot of referral traffic, then it probably passes significant value

The Questions This Section Will Answer:

  • What types of links should you build (or avoid) to add the most value to your site or a specific page?
  • How can we analyze the value of domains and pages?
  • What should the anchor text of the links be?
  • What links and link building strategies should you avoid?

Authority & Value of Linking Page

Time required: 25m
Teacher: Chris Warren

Topical Relevance of Linking Pages

Time required: 25m
Teacher: Geoff Kenyon

Anchor Text

Time required: 20m
Teacher: Geoff Kenyon

Quantity vs Quality

Time required: 20m
Teacher: Chris Warren

Characteristics of Bad Links

Time required: 20m
Teacher: Geoff Kenyon

Tools for Link Analysis

Time required: 15m
Teacher: Chris Warren

Q & A: Test your knowledge

Time required: 10m
Teacher: Will Critchlow

Curated Resources

Time required: 1 hour
Teacher: Will Critchlow

Related Videos

You, Google and Links: It’s Complicated Paul Madden
Does Google Still Need Links? Tom Capper
Low(er) Risk Link Building Tactics for 2017 and Beyond Kirsty Hulse
Not Your Father's Google News Matthew Brown
Running Promotional Campaigns Iain Haywood
How To Win Fans And Influence Users Chris Bennett
 
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