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  • 132 hours

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Interactive: Google Analytics Setup Training

Time remaining/total 1h 50m 4.2 / 5

Customize the UA parameter

Time required: 5m
Lesson URL:
Teacher: Will Critchlow

This module is all about customizing the Google Analytics code snippet that you place on your website.

Although Google's documentation is generally very good once you know what you are doing, it can be daunting to beginners, so the idea of this guide is to walk you through basic customization all the way up to some of the more advanced concepts. We'll be exclusively using the latest analytics.js tracking code, which is what you're given if you create a new Google Analytics account - the older ga.js tracking code is still viable, but is no longer gaining new features and will eventually be deprecated. You can read Google's upgrade guide here.

What you will learn

By the end of this module, you will have learnt how to:

  • Customize your Google Analytics code for your site
  • Add a virtual pageview
  • Track custom dimensions and metrics
  • Track events
  • Record to multiple accounts
  • Add and maintain e-commerce tracking
  • Set up basic cross-domain tracking

We are going to start at the very beginning. When you create a new Google Analytics account or profile, it provides you with some code. The absolute most important thing about the process is that you ensure you are using your unique identifier - which will be something like UA-1234567-8.

In the example below, replace the placeholder (UA-XXXXXXX-X) with the example code UA-1234567-8:



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Locate ‘UA-XXXXXXX-X’ in the code and replace it with the example unique identifier.

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Make sure the unique identifier is inside quotation marks (' ').

Not yet completed

Add a Virtual Pageview

Time required: 5m
Teacher: Will Critchlow

Track a custom dimension

Time required: 10m
Teacher: Will Critchlow

Track a custom metric

Time required: 10m
Teacher: Will Critchlow

Track an event

Time required: 15m
Teacher: Will Critchlow

Recording to Multiple Accounts

Time required: 15m

Add basic e-commerce tracking

Time required: 25m
Teacher: Will Critchlow

Add an item

Time required: 15m
Teacher: Will Critchlow

Set up basic cross-domain tracking

Time required: 10m
Teacher: Will Critchlow

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