Building a Mobile-Friendly Website

Time remaining/total left out of 5h 10m Lessons completed/total / 8 4.7 / 5

Introduction

Time required: 10m
Lesson URL:
Teacher: Bridget Randolph

Mobile internet usage has grown phenomenally over the past five years:

Global Mobile Traffic Growing Rapidly to 13% of Internet Traffic

[Source: http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update/15]

If you own a website, this probably doesn’t surprise you. And now you may have noticed that internet marketers’ blogs have stopped simply urging you to build a mobile site and have moved on to specifics, arguing the merits of separate mobile sites vs responsive design. Your competitors may have already begun to build mobile sites, and you don’t want to be left behind.

With over 10% of traffic coming from mobile devices (and some sectors seeing an even higher proportion of mobile traffic), building a mobile-friendly site is a worthwhile effort, and can push you ahead of your competitors. The only problem is: how? Where do you get started? Do you make your current site responsive or do you build a separate mobile site?

In order to help you determine the best approach to handling your mobile traffic, we’ve put together an outline of some considerations you’ll need to bear in mind, along with our best practice guidelines and other tips and tricks for every stage of the process.

Choosing the Right Platform

Time required: 40m
Teacher: Kristina Kledzik

Designing the Mobile Version of Your Site

Time required: 1 hour
Teacher: Kristina Kledzik

Development Considerations

Time required: 1 hour
Teacher: Bridget Randolph

Technical Search Engine Optimization

Time required: 1 hour
Teacher: Bridget Randolph

Setting Up and Using Analytics

Time required: 40m
Teacher: Bridget Randolph

The Future of the Mobile Web

Time required: 30m
Teacher: Bridget Randolph

Conclusion

Time required: 10m
Teacher: Bridget Randolph