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Mobile internet usage has grown phenomenally over the past five years:
[Source: http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update/15]
If you own a website, this probably doesn’t surprise you. And now you may have noticed that internet marketers’ blogs have stopped simply urging you to build a mobile site and have moved on to specifics, arguing the merits of separate mobile sites vs responsive design. Your competitors may have already begun to build mobile sites, and you don’t want to be left behind.
With over 10% of traffic coming from mobile devices (and some sectors seeing an even higher proportion of mobile traffic), building a mobile-friendly site is a worthwhile effort, and can push you ahead of your competitors. The only problem is: how? Where do you get started? Do you make your current site responsive or do you build a separate mobile site?
In order to help you determine the best approach to handling your mobile traffic, we’ve put together an outline of some considerations you’ll need to bear in mind, along with our best practice guidelines and other tips and tricks for every stage of the process.
5h 10m
