Learn SEO the Distilled way

Sign up to our online university and master the art of search marketing. With interactive modules and over 133 hours of advanced HD video content, you can learn at your own pace and in your own time.

Learn from the best

  • Beginners & intermediates - learn the skills needed to be a professional SEO.
  • Advanced content - including outreach, analytics, mobile, video and SEO tools.
  • Industry leading tutors - our expert consultants implement these tactics every day.

Test your knowledge

  • Interactive modules - learn by doing, including GA setup, HTML basics, excel skills.
  • Multiple choice tests - every module has one to solidify and prove your knowledge.
  • Share your achievements - your public DistilledU Profile displays your badges and scores (optional).

Quality video content

  • Video Library - access it all, over 133 hours.
  • Industry leading presentations - filmed at our tri-annual SearchLove conferences.
  • Interactive slides - automatically change in time with the video presentations.
"Basically, you are bringing the entire process into one place, step by step, in plain English. Simplicity is a genius thing! ... Congrats guys, awesome job." Peter Van den Broek, Discount Vacation Rentals
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$40.00 with monthly plan
$33.00 with annual plan
DistilledU users rated our content 4.4 out of 5
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DistilledU SEO 101


This course covers the core skills that every SEO needs to know as part of their skill set. Beginners should start with Search Engine Basics and work down the list of modules. Intermediate and Advanced users can tackle modules in any order.

Course Feedback Beginner and Intermediate users found:
  • The level of content is 'just right'
  • The pace is 'just right'
  • 'A good amount' can be learnt
  • From 1,821 user reviews

  • Search Engine Basics
    Time required: 3h 15m

    To become an effective SEO, you not only need to understand the principles of on-page and off-page factors, but you must also understand users and how the Internet works. This module gives an outline of the World Wide Web; an overview of crawling, indexing and ranking; and a history of search engines and more recent developments.

  • Interactive: Search Operator Basics
    Time required: 50m

    In addition to entering simple keyword-based queries, the major search engines all offer advanced query operators that give you more granular control over the results returned. This module explores a variety of these advanced query types and combine them in useful ways.

  • On-page Optimization
    Time required: 3h 45m

    On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

  • Technical SEO
    Time required: 7h 50m

    The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.

  • Interactive: robots.txt
    Time required: 1h 10m

    Robots.txt is a widely-acknowledged standard and allows webmasters to control all kinds of automated consumption of their site - not only by search engines. This module teaches you how to read and write a robots.txt file.

  • Keyword Research
    Time required: 3h 5m

    Keyword research allows you to bridge the gap between what your potential customers are searching for and the content you create for your website. This module teaches you how to choose the right keywords to help drive your desired audience to your site.

  • Information Architecture
    Time required: 3h 20m

    An effective information architecture is critical if you want search engines to be able to find your content and serve it to users. From a human point of view, information architecture is important so that users can easily find what they are looking for. This module teaches the best practices and their associated underlying theory, common pitfalls as well as tools and methodologies for improving sites' architectures.

  • Competitor Research
    Time required: 3h 45m

    Competitor research uses data and insights from the other companies in your market to find opportunities and build a marketing strategy. This module teaches you how to conduct the research and build the resulting strategy.

  • Link Analysis
    Time required: 3h 40m

    Being able to break down what makes a link valuable is essential to creating an effective link building plan. This module teaches the components that make a valuable link, helping you to optimize your best links and avoid wasting time with risky, low value link building strategies.

  • Interactive: Google Analytics Setup Training
    Time required: 1h 50m

    Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.

  • Google Search Console Set Up Guide
    Time required: 35m

    Google Search Console (formerly Webmaster Tools) allows you to see reports and alerts relating to your site’s Google search presence, and to give Google information that can help it to understand your site. This mini-module helps guide you through the ever-changing task of setting the tool up correctly.

Further SEO


This course covers advanced topics including outreach, linkbait, content strategy, video and SEO tools, taking your SEO skillset to the next level.

Course Feedback Intermediate, Advanced and Expert users found:
  • The level of content is 'just right'
  • The pace is 'just right'
  • 'A good amount' can be learnt
  • From 243 user reviews

  • Linkbait That Gets Links
    Time required: 4h 30m

    Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.

  • From Request to Render - A Web Technology Guide
    Time required: 2h 30m

    In order to market online effectively, it’s important to have an understanding of how the web works. While we don’t imagine that every search marketer should be a network engineer or be interested in digging deep into network protocols, we believe it is important to understand some of the magic that happens between hitting enter in your browser bar and a web page appearing.

  • Expert Outreach
    Time required: 5h 15m

    Outreach is part link building, part public relations, and part business development wrapped up into one with an end goal of improving rankings, brand visibility and ultimately conversions.

  • Interactive: Excel Skills
    Time required: 2h 30m

    The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.

  • Analytics and Measurement
    Time required: 3h 30m

    To understand what activities improve the visibility and effectiveness of our websites, it’s important to gather and analyze data about how our users reach, interact with, navigate and convert on our website.

  • SEO Toolkit
    Time required: 4h 2m

    Many tools exist to help SEOs at their jobs. We often get asked how to wade through the plethora of tools to find the ones that do the job best. We’ve put together a collection of tools that our consultants use, as well as advice about how select your own set of tools.

  • Interactive: Introduction to HTML
    Time required: 2h 30m

    You don't need to be a web developer to be an effective web marketer but you'll find that having a basic understanding of HTML is a skill you'll use daily. This module focuses on learning to read and understand the core elements of HTML.

  • International SEO
    Time required: 2h 45m

    Search engines have users all around the world and to serve these users the most relevant results, they must distinguish between multi-lingual websites and multi-regional websites and deal with the challenges that lie around this. This module explains the challenges of international SEO and how to overcome them.

  • Interactive: meta information
    Time required: 1h 45m

    Meta information is background information about a page rather than information displayed to a user on a page. This module walks through interactive examples for things like declaring the canonical version of a page, controlling a page's indexation and controlling what text and images are shown when a page is shared on Facebook and Twitter.

  • Other Ranking Factors
    Time required: 5h 10m

    Google uses over 200 factors when determining where a web page should rank for a certain keyword. The main signals are often talked about. This module explores a number of other ranking factors that are a bit more subtle and may not have been discussed as much.

  • Consulting Skills
    Time required: 2h 35m

    This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change

  • Building a Mobile-Friendly Website
    Time required: 5h 10m

    To help you determine the best approach to handling mobile traffic on your site, we’ve put together an outline of some considerations you’ll need to bear in mind, along with our best practice guidelines and other tips and tricks for every stage of the process.

  • Penalties, Updates and Reinclusion
    Time required: 3h 20m

    This module covers penalities and algorithm updates - their implications and how to identify whether a drop in site traffic could be the result of one of them. It also teaches you how to efficiently clean up a site’s backlinks to minimize the chance of a manual action or to overcome existing manual action, as well as how to submit reconsideration requests with the greatest chance of success.

  • App Indexing and App Search
    Time required: 5h 30m

    App search is a generic term we’re using to describe all the different ways people can find your app. There are three main ways that users find apps: searching in an app store, searching the web, and searching a device. The latter two require indexation of content within the app, and all of them require us to learn new ideas and techniques.

Video Library

Paid DistilledU accounts now include access to all our conference videos including our most recent. Each one is 45 minutes to an hour of full HD streaming video. They contain top tips, tricks and tactics from leading online marketers from around the world. Check out this trailer to see what kind of thing to expect.


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Sign up for a full account

  • Only $40 per month or $33.00 per month with annual plan
  • 84 hours of lesson and tests spread over 28 modules
  • Share your test scores and badges with others using your DistilledU profile.
  • Video Library with over 133 hours of advanced content
  • Constantly growing resource - new modules and features added regularly

or try 3 demo modules for free


Frequently asked questions

How does training with DistilledU work?
You are in charge of your own training - you can work through each module lesson by lesson and mark them as complete once you’ve finished each one. There are also interactive modules and multiple choice tests to prove your knowledge. What's more, we have a massive video library that you get access to, filled with recordings of presentations from industry thought-leaders, filmed at our SearchLove conferences. In short, you get a lot training for a small monthly payment!
Is DistilledU suitable for me?
Anyone that wants to become an SEO practitioner or refresh their knowledge should sign up for DistilledU. Our courses are suitable for beginners, intermediate and advanced users. Beginners should start with SEO101 and work through it in order. More experienced users can refresh their knowledge on these modules as they like, then move on to the Advanced SEO course which covers more in depth material. Our video library is also a great resource for all users (it is recommended that beginners complete SEO101 before moving onto this).
How do I access all modules?
To access all DistilledU modules you'll need to upgrade to a paid account. To do this click on the Upgrade button in the DistilledU sidebar.
What payment methods do you accept?
We accept all major card payments (from around the world: Visa, MasterCard, Discover, American Express, Diners Club and JCB), PayPal and payment by invoice.
Can I pay by invoice / bank transfer?
Yes you can select this as an option at checkout. This process takes longer than paying by card or PayPal since we need to wait for funds to clear and then set up your access manually.
How do I change the payment method I use for my subscription ?
You can change to a new payment method or just change cards at any time using the change payment method page. If you’re part of the way through the month, you can still change payment method and your next payment will only be taken later when it’s due.
Do you offer any discounts?
Yes, when you sign up for the Annual Plan you save 17% on your bill annually. Our annual plan will cost you $396 per year, which works out at $33 per month – a boat-load less than the regular price of $40 per month / $480 per year. If you’re new to DistilledU select the Annual Plan at checkout. Existing customers can switch to the Annual Plan go to the Billing & Users page.
Do you offer corporate or group rates?
We sure do. When you add more than one user to your DistilledU account you get 10% off your bill. You also unlock our the Employee Progress Table feature so you can see your colleague’s progress through DistilledU. To add your colleagues go to the Billing & Users page. You can get a further 17% off if you switch to the Annual Plan (see the Annual Plan FAQ).
How do I cancel my account / subscription? How does it work?
Simply go to the Billing & Users page and click ‘Cancel Account’. If you are part of the way through a billing period, once you Cancel you will continue to have access until the end of your billing period. Your account history is saved for future use - see the next FAQ.
If I cancel my subscription am I able to signup again and resume where I left off?
Yes - your progress through modules, your scores and your badges are saved to your account so you can always resume learning later if you upgrade to a full account again.
Does DistilledU offer any certification?
When you complete modules you are awarded badges. These can be seen on your DistilledU Profile (example profile). When you take Module Tests, your score will be shown on the module badge. If you do not want others to see your badges and scores, you can set your profile private on the Edit Profile page.