Linkbuilding Lessons from PR – July 2010

Watch the video or grab the slides below (if you haven’t already, sign up to hear when we run more):

Topics covered include:

  • Domain authority / Domain diversity / Occasionally anchor text
  • Please let’s not talk about “optimising releases”
  • How to research
  • Seek disinterested sources most social media is gamed
  • Phone > Email. Write better emails. Think sales
  • Tips for better emails
  • Approaching bloggers vs. editors
  • Networking = “what can I do for you?”
  • Facebook. Seriously.
  • Social proof
  • Internal networking
  • Guest blog like a PR
  • Don’t forget the niches
  • How SEO helps PR

View all recordings or sign up to hear when we run more.