Linkbait Q&A – September 2011

Listen to the audio below (if you haven’t already, sign up to hear when we run more):

Mark Johnstone and Hannah Smith host a linkbait session, offering attendees the opportunity to get answers to their own questions on linkbaiting tactics and techniques.

As this was a Q&A session, there were no slides (hence the lack of video), but you can download the audio recording here:

Linkbait Q&A webinar

Topics covered:

  • How to bootstrap linkbait
  • How to secure budget / resource for your linkbait campaign
  • Using data to create linkbait
  • How to test linkbait ideas prior to launch
  • Tools to help identify link targets
  • Live linkbait ideas for difficult niches

Key Points:

Before you leap into creating anything think about: - Who you want to get links from - What do they link to right now? - What’s missing – what do they need?

Don’t fall in love with your own idea - Check with your friends and colleagues that it really is good - Better still – check with the people that you’re hoping to get links from

Think about resource - How long will it take you to create / write / research / build your linkbait? - Can you get the data another way? Can you use publicly available data? - Interns? - Freelancers?

Don’t forget the outreach! - Don’t take the ‘If you build it they will come’ approach, you’ll likely get no links - Be prepared to email, call, tweet to let people know about what you’ve created

Click here to view the Linkbait Guide

View all recordings or sign up to hear when we run more.