Stephen Pavlovich - Conversion Optimization for Mobile
Mobile commerce is exploding. As smartphones and tablets become more common – and network speeds increase rapidly – more users are switching to their mobile. Within two years, 1 in 4 sales are expected to come from a mobile device. But most companies aren’t ready for this. They think it’s enough to have a mobile site but haven’t started to optimize it for conversion. In turn, the websites that do optimize have a huge advantage (in fact, some are seeing increases of up to 150x in sales from mobile devices.) In this session, Stephen presents a step-by-step process for mobile conversion optimization. He walks us through the quant and qual analysis needed to underpin your campaign, outline the necessary tools, and give practical examples of split-tests and mobile best practice.