Mackenzie Fogelson - A 12-month trip from Nowhere to Somewhere

Speaker: Mackenzie Fogelson
Bundle: Videos > SearchLove San Diego 2013 Conference Videos

Ready to stop hearing about how community building works and to actually see what it looks like in action? Mack recounts a year-long case study on what it takes to build a community from the ground up in a “boring”, “niche” industry. From packing up the car and navigating the right roads, to selling the reluctant passengers on the reasons for the trip, she is showing you real data on how to get tangible results (like, say, a 60% rise in traffic?) from building your online community, even with roadblocks in the way and whiny kids in the back. You can also look forward to tips on figuring out the next destination and choosing the correct route to get there.
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