Kate Morris - Lost in Translation: Expanding Internationally

Bundle: Videos > SearchLove San Diego 2013 Conference Videos

Growing your business on the web internationally is trickier than it seems. Kate takes us through how translation and geo-targeting are different. She reviews the psychology behind geo-targeting and how consumers are different in each country. Get ready to hear examples and get access to a tool that will help you pick a strategy and work through the technical challenges that follow.
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