Joanna Lord - Build Brand Evangelists & Encourage Brand Loyalty

Speaker: Joanna Lord
Bundle: Videos > SearchLove San Diego 2013 Conference Videos

Traditionally marketers thought of brand loyalty as something that took years to build and that was only possible after repeat purchases. Hear Joanna talk through tactics on how to encourage it early in the life cycle, then harness it as a second marketing team for your company. She talks through the value of having brand advocates, point to examples of brands who use this approach really well, and leave us with tangible ways to get started in building brand evangelists and encouraging brand loyalty.
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