Brian Clark - Creative Content Marketing: A Strategic Approach

Speaker: Brian Clark
Bundle: Videos > SearchLove San Diego 2013 Conference Videos

Without a healthy dose of creativity, content designed to function as marketing is doomed to oblivion. Equally, creative content without a solid strategy based on concrete business objectives is not marketing at all. In this presentation, Copyblogger Media founder and CEO Brian Clark provides an integrated content approach that encompasses social media, SEO, and conversion.
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