Simon Penson — The New Rules of Big Content Promotion

Speaker: Simon Penson
Bundle: Videos > SearchLove London 2013 Conference Videos

With focus switching from quantity to quality in the digital environment, Simon will be sharing a tried and tested process to maximize the impact from any investment in 'big' content. To leverage positive ROI from such a project it is critical to make a success of the distribution or promotional part of the campaign and the presenter will walk the audience through a tried and tested, step-by-step process to maximizing reach covering everything from placement on major sites to other angles of attack that are not always covered off by traditional campaigns.
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