Chris Bennett — How To Win Fans And Influence Users

Speaker: Chris Bennett
Bundle: Videos > SearchLove London 2013 Conference Videos

Content marketing is not a new term, however most businesses still fail to grasp the concept effectively. In this session Chris Bennett is going to show you how to get internal buy in for long term BIG content strategies. How to get your clients to approve budget to swing for the fences and how to carry out successful campaigns from start to finish. Chris will share several real life case studies of effective content marketing and how it can affect a business from social shares to links and rankings all the way to making the sale.
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