Kate Morris - Growing Internationally the Right Way
The Internet is a global community but that doesn't mean launching your business internationally is easy or cheap. Distilled's Kate Morris discusses how search engines deal with international business, walking us through picking the right strategy and executing for the best results. Kate also, looks into HREFLANG implementation and relationship (read: link) building in other countries.
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SearchLove Boston 2013 Conference Videos (sl-bos-2013-videos)