Annie Cushing - Take Credit Where Credit's Due

Speaker: Annie Cushing
Bundle: Videos > SearchLove Boston 2013 Conference Videos

Marketers don't take enough credit for their work. That will turn around when you learn some of the more common pitfalls of reporting on marketing campaigns, as well as how to offset them. As usual, Annie shares some tools and custom reports that you will be able to start using in your GA accounts to measure the effectiveness of your marketing campaigns.
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