Will Critchlow - The Golden Age of Digital Marketing
As digital marketers, our focus on analytics has served us well in driving direct, measurable sales. The dominant form of brand marketing, however, has remained offline with TV taking the lion's share of the budget and attention. We believe that as TV faces disruptive technology and business models, digital marketers have an opportunity to grow their influence and impact. Will is going to set the scene for SearchLove with a walk through of statistics and forecasts for the future of marketing.