Joanna Lord - The Loyalist Advantage: How to Measure & Increase Customer Loyalty
In today's hyper competitive landscape, customer loyalty is quickly becoming a key differentiator. Marketers are now finding themselves in charge of the second half of the customer lifecycle, and are expected to track and improve customer loyalty. But how can we do that? Joanna Lord will walk us through ways of leveraging traditional digital marketing channels to increase loyalty, and introduce us to a model for measurement. If you want to win in today's market your brand needs to be investing in loyalty and Joanna will show us how.