Eytan Seidman - Content Strategies that Work
One of the most mentioned websites in our conference history is Oyster.com. Co-founder Eytan Seidman closed day one of SearchLove – this one is not to be missed. Eytan believes you either need compelling product/content or you just have to invest in advertising to build a brand. Having elected to build the Oyster.com brand via compelling content he’ll be sharing processes for content creation, what works and what doesn’t and how to measure success.