The modern SEO's Toolkit - Will Critchlow
To be truly effective as an SEO in 2011, Will argues that you need to be able to mash tools together, build your own “hack-tools” and prototype more complex tools for others to build. Are you comfortable making your computer do the work for you? Will’s going to show you how to multiply your effectiveness and get comfortable with large data-sets.
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SearchLove 2011 Conference Videos (sl-winter-2011-videos)