Mining Social Data for SEO and Profit - Laura Lippay

Search engines want to rank sites that people find valuable. So how do you know if they think yours is more valuable than the next guy? What do people like or dislike about your brand assets (brand name, products, services, executives, bloggers, etc)?  What do they like or dislike about your competitors? What do they want more or less of out of your brand or your industry?

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