Rand Fishkin - How to Transform Your CEO into a Link Building, Social Sharing Machine
Your company's executive team has a unique, rare kind of power to help messages spread and reach the right people. But often, they're disconnected from the day to day challenges of marketing, despite having a huge stake and interest in its success. Never fear - Rand's tackling this issue head-on with a presentation that shows how to turn a few minutes of your CEO's time into a wealth of links, shares, introductions, and even content you can use to upgrade your inbound marketing efforts. From earning buy-in with the right kinds of metrics, to the psychologies that will earn the actions you need, these 30 minutes can make even the pointiest-haired bosses into marketing machines.