Content strategy vs. link building (Boston) - Rand Fishkin
We've all spent hours trying desperately to get links, jealous of those "fun industries". Well, no more. Content can earn links in any niche - it just needs to be the right content, targeted right, and promoted in the right way. Rand talks through a process for doing just that - and winning the link battle through content that scales, engages and outearns link "building" efforts every time.
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LinkLove 2012 Conference Videos (ll-2012-videos)