Pitfalls, mistakes and traps for the unwary - Wil Reynolds
Wil has made mistakes. Luckily he’s man enough to tell us about them and help us avoid making the same ones. He also calls out some of us (in a friendly way) with “link building mistakes made by advanced SEOs".
He looks at why too much strategy = no actual links. Too little strategy = poor results. How do you find the right balance?