Moving the needle - Joanna Lord

Speaker: Abby Covert
Bundle: Videos > Boston ProSEO 2011 video bundle

Moving the needle - Joanna Lord

If there's no return, there's no point:

Joanna offers her insight into marketing activities that genuinely move the needle. How to manage and track investment across multiple channels (including the new multi-tough attribution in GA), how to forecast in uncertain times, and what this means for planning

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