Getting Creative with CEWE Photoworld
CEWE Photoworld is a photo printing service, whose range of products includes photo books, photo calendars and personalized gifts. They wanted to build high authority links to the new version of their site. We worked with them to create three pieces of engaging, beautiful and unique content, which combined have received coverage on over 500 linking root domains (LRDs).
Obtain high authority links to a creative asset and the homepage, and raise brand awareness of CEWE Photoworld.
We decided to focus on topics around photos and social media trends. We created three pieces of content:
This piece visualizes the idea of printing every photo on Instagram, and seeing how far the resulting pile would reach. It received coverage on 261 LRDs.
This piece shows users just how much content is shared on Snapchat, along with how it compares to other photo-heavy social networks. It received coverage on 107 LRDs.
This piece visualizes the most popular destinations around the world for a certain type of food to be photographed and shared on Instagram. It received coverage on 203 LRDs.
The three pieces to date have received coverage from a combined 571 LRDs, of which 44 have a DA of 85+. Additional results include:
157% increase of YOY traffic (Sep ‘14 -July ‘15)
11,000+ Facebook engagements (on all pieces)
6,000+ Twitter shares (on all pieces)