We've collaborated on powerful search strategies for brands across the globe, propelling them up the rankings. Together, we'll arrive at a plan to achieve your goals while being practical to execute.
Our clients develop technically sound websites, content that speaks to their audience, and robust brand signals.
Content is how you get in front of today's consumers. Engaging content increasingly determines who wins.
That means you need a carefully considered strategy. We partner with clients to figure out what the correct, unique approach will be for every case.
For our B2B clients, we can help transition your from an org-centric website to a customer-centric website. We'll help you translate the personas you've identified into a series of search intents, and create or repurpose content to satisfy those intents.
And, our consultative approach makes change happen. We engage teams across siloes from the beginning of our working relationships to increase collaboration and improve your odds of success.
While each B2C E-commerce site is unique, there are a series of recurring problems that all such websites face.
Our extensive experience has given us strong institutional knowledge around topics like faceted navigation and international targeting.
The future of work—and especially marketing—is changing how we approach search marketing. There isn't a single Big Idea. Instead, you need an experimental approach that allows for incremental learning and fast feedback.
We're all-in on experimentation. So much that we created an SEO split-testing platform called ODN, enabling our clients to experiment in ways previously impossible.
Distilled is about effective, accountable search marketing. That means we're prepared to help you design reports, identify analytics platform requirements, and engage in tag management in support of your search program.
We are a Google Analytics Certified Partner, and our consultants have worked with hundreds of accounts ranging from small businesses to Fortune 500 companies.
In today’s digital age, there are thousands of publications, millions of writers and billions of conversations. With journalists and bloggers getting hundreds of pitches a day, cutting through the noise and grabbing people's attention is harder than ever before. At Distilled we understand what today’s journalists and publications want in the digital space.
We combine traditional PR tactics with more contemporary research tools and technology to run campaigns that form part of a real content strategy. Whether that strategy calls for social interactions, traffic, linking domains or good old fashioned coverage, our PR team knows what to do, where to place it and who to speak to.
For many, a PR professional’s job is to write releases, sit on the phone and secure column inches, leaving SEO and other techie acronyms to the digital team. At Distilled our PR team takes an active role in every part of content creation; from brainstorming and development to identifying angles, pitching stories and chasing links.
We believe it’s crucial that PR, inspired by an understanding of digital, plays an integral role in creating content that’s both newsworthy and shareable. We produce pieces that not only speak to a brand’s target audience, but also have a positive impact on search performance.
Our approach to creating digital content works. Marrying digital expertise with creative and PR skills we’ve launched dozens of truly successful campaigns in the last year, many of which resulted in over 250 linking pieces of coverage from top tier titles including BBC Online, TIME Magazine, Huffington Post, Mashable, Forbes, New York Times, TechCrunch, Mail Online and many, many more.
Check out some of our most successful work here.
PPC from Distilled drives not only clicks but customers through precision targeting and conversion tracking. Whether we are using paid search, display, social or a combination of these networks, we'll find the right audience for your company and make sure you are getting the greatest return on your PPC spend.
We regularly work with the following platforms: Adwords (including the Google Display Network), Bing Ads, Facebook, Twitter, LinkedIn and YouTube.
SkilledUp wanted to improve their content marketing program, but was unsure where to start. They enlisted Distilled’s help to identify opportunities and train the team.
Identify areas for improvement and provide recommendations/training.
We conducted a content audit of SkilledUp’s blog and provided a list of recommendations for improvement.
One of our recommendations was to develop content that resonates with their audience better and encourages them to take desired actions (share it, leave a comment, go to another article, etc.). To help facilitate this, we conducted a one-day onsite training workshop with the SkilledUp content marketing team.
SkilledUp received an in depth content audit report that had a list of 21 prioritized recommendations. After the onsite training, the team walked away with:
A message map for one of their personas
A framework for developing messaging maps for their other personas
A list of editorial decisions to add to their tone of voice and editorial guidelines
A bunch of ideas around what their audience cares about and what kind of content they share, which they could use to brainstorm specific content ideas later
A framework for conducting successful and exciting brainstorms
Distilled really 'opens up the kimono' and shares everything they know. The high point of the consultation was the on-site content strategy workshop. We had so much fun with the Distilled team and walked away with a ton of ideas and insights—so much we are still working on implementing them all.
Brad Zomick, Director of Content Strategy, SkilledUp
Our 12 Bloggers of Christmas campaign saw bloggers celebrate Balsam Hill’s artificial trees.
Increase audience interaction and brand awareness during the 2015 holiday season.
A blog hop and giveaway felt like the perfect way to create positive buzz. The best approach for this? We connected with influential bloggers in the home decor and lifestyle niches and sent them a Balsam Hill artificial tree. Each blogger created a unique tree decorating post that linked up to all other bloggers participating in the series and gave readers the chance to enter a $2k+ giveaway. We then shared all the gorgeous visuals!
A total of 12 blog posts, resulting in:
460+ comments
2,600+ giveaway entries
19,700+ Instagram likes and comments
5,100+ Facebook likes, comments and shares
9,300+ Pinterest pins
Image credit: Kim at tidbitsandtwine.com
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ThoughtWorks has teams in 13 countries and counting. We helped to streamline tag implementation and standardize reporting for this widely distributed company.
Increase robustness of tracking, reducing barriers to entry for analytics, and increase reporting autonomy.
We developed a framework to help standardize conversations about analytics. Using this shared language, we rolled out Google Tag Manager (GTM) across ThoughtWorks’ properties, helping teams pick the right touch point interactions to quantify along the way.
A GTM implementation used across most ThoughtWorks sites, with customizations for each team.
Custom tracking capturing metadata about content, including blog categories, tags, content language, and more
Enabled individual teams to track CTAs that are important to them without working through centralized development team
Custom reporting
We stripped out unsuccessful Facebook and Google Display Network campaigns, focusing harder on the more effective search and remarketing campaigns.
Identify the best opportunities to target their specific audience and increase high quality leads to DigitalSherpa.
We overhauled their AdWords and Facebook accounts, creating numerous campaigns and adding thousands of exact match keywords to target locations and audiences that best matched DigitalSherpa’s target market, re-distributing budget from ineffective channels so that spend was focused on the best performing areas.
Increased goal completions
Reduced wasted spend
Working with Distilled and Richard Cotton has been a real pleasure from beginning to end. Richard's eagerness to constantly optimize our campaigns gave us a paid search partner that we'd been yearning for, for many years.
Justin Fishaw
CEWE Photoworld is a photo printing service, whose range of products includes photo books, photo calendars and personalized gifts. They wanted to build high authority links to the new version of their site. We worked with them to create three pieces of engaging, beautiful and unique content, which combined have received coverage on over 500 linking root domains (LRDs).
Obtain high authority links to a creative asset and the homepage, and raise brand awareness of CEWE Photoworld.
We decided to focus on topics around photos and social media trends. We created three pieces of content:
If You Printed All The Photos Uploaded To Instagram In A Year
This piece visualizes the idea of printing every photo on Instagram, and seeing how far the resulting pile would reach. It received coverage on 261 LRDs.
How Big is Snapchat?
This piece shows users just how much content is shared on Snapchat, along with how it compares to other photo-heavy social networks. It received coverage on 107 LRDs.
The Food Capitals of Instagram
This piece visualizes the most popular destinations around the world for a certain type of food to be photographed and shared on Instagram. It received coverage on 203 LRDs.
The three pieces to date have received coverage from a combined 571 LRDs, of which 44 have a DA of 85+. Additional results include:
157% increase of YOY traffic (Sep ‘14 -July ‘15)
11,000+ Facebook engagements (on all pieces)
6,000+ Twitter shares (on all pieces)
Within one month of its launch, 'The Small Business Guide to Twitter' was covered on 30 media sites including Business Insider and VentureBeat. Part of a series of guides, the work has since won a DADI award for Best Use of Organic Search.
Make Simply Business the ‘go to’ resource for small businesses, plus get links to a creative asset and the homepage.
After a hefty amount of research, we designed an interactive flow chart for small businesses looking to harness the power of Twitter. Next up, we pitched the guide to relevant media and combined these PR efforts with some blogger outreach.
30 media sites splashed the guide across their pages, including Business Insider, Social Media Today and VentureBeat. The campaign also generated:
3200+ page views within one month of being published
More than 400 direct Facebook shares
Simply Business won a prestigious 'Marketing campaign of the year' award at the UK Broker awards 2012. The campaign was Distilled's idea and it has given us a massive uplift in traffic and customers.
Jasper Martens, Head of Marketing and Communications at Simply Business
Our study into gender stereotypes in the workplace put the global payment provider in the spotlight, picking up 2500 social shares and more than 50 linking root domains.
Increase consumer awareness and trust of WorldPay Zinc’s services, as well as generate quality links to the site, boosting the company’s online authority.
We put our collective heads together to collate research into gender stereotypes in certain industries. The Creative team then brought the results to life with an eye-catching infographic, while our PR buffs picked up national, regional and trade media coverage for the study.
The campaign generated more than 60 pieces of coverage including:
7 pieces of national online coverage (Telegraph x3, Guardian, MSN, Yahoo)
3 pieces of national print coverage (Daily Mail, Metro, Telegraph)
1 TV appearance (discussion on ITV’s ‘Lorraine’)
1 national radio appearance (BBC Radio 2)
38 pieces of online regional coverage
13 pieces of online trade coverage including women’s lifestyle, beauty, business and HR
We were very happy. I was anticipating some great coverage but this was about 3 times as much as I was hoping for!
Alastair Douglas, WorldPay Zinc
Increase student enrollment for Rasmussen College and its various training programmes.
We came up with content ideas to attract potential students. Our strategists also worked with the internal team to create a new development workflow that made use of targeted personas for every step of the user experience.
To date, we’ve created and promoted the first two pieces of content: What Career Should I Choose? and the Career Aptitude Test.
Distilled is who I call to make my problems go away. They've helped us navigate through an organizational restructure, growing a team and training. Our efforts are soaring, thanks to Distilled.
Josh Braaten, Director of Inbound Marketing at Rasmussen College
Simplifying South African Hotel’s booking process, we helped to increase online conversions by 70%.
Increase the number of on-site sales by improving the hotel booking process.
Our team of consultants analyzed the user behavior on-site and spotted a number of trends that were arising around the company’s quick quote option. Our hypothesis was that by removing this option, the booking process would be far less stressful.
By taking the time to understand buyers’ needs, we helped the site to rack up a 70% increase in sales and enjoy a huge 290% increase in the number of people starting the booking process online.
This campaign has brought a massive uplift in sales and booking conversions on-site. We couldn't be happier with the work and the relationship we've built up with Distilled through this project! They just continue to deliver.
Ryan Mackie, Owner of South African Hotels
Venture-backed start-up Grovo experienced a 243% increase in organic search traffic over 6 months, thanks to our teamwork.
Increase organic search traffic and work on content in order to see more conversions from searches.
Our consultant visited the Grovo offices on a weekly basis, working to fix technical issues, ship great new content, and help boost efforts through PR.
243% increase in organic search traffic
303% increase in organic search traffic to the Grovo blog
We work with companies all over the world, just call the office nearest to you:
Sergey Stefoglo
Louis Perez
Jess Champion
