What We Learned in September - The Digital Marketing Month in a Minute

September’s industry news sees many of the tech industry's biggest companies announcing brand new products, or developments to some of their existing offerings. Snapchat, or Snap Inc., as its parent company is now known, has released Snapchat Spectacles, while Facebook is preparing to launch a Slack competitor. Twitter Moments are rolling out to everyone, while AMP is getting more and more attention from Google. Read on for the full lowdown.


September's biggest stories

Google search on mobile rolling out AMP optimised pages for all supported results

Accelerated Mobile Pages (AMP) has now gone beyond simply appearing in ‘top stories’ and  rolled out broadly in mobile search. The rollout won’t be complete until the end of the year, and the change does not represent a change in rankings, but Google is clearly continuing to put great stock in AMP.

Read the full story (Search Engine Land)


Real-time launch of Penguin 4.0 - what’s new?

Google has now launched Penguin 4.0.  This new version of Penguin is the long awaited real-time update that eliminates the need for websites to recover if they have been negatively affected by Penguin. With this update, Penguin has now become part of the core Google Algorithm.

Read the full story (The SEM Post)


Snapchat Spectacles signals first move into wearables

Snapchat has made their first real foray away from their core social messenger app, with Snapchat Spectacles. They are designed to let you record 10 seconds of footage and sync it to your phone. It has also invited comparisons with Google’s now defunct Google Glass.

Read the full story (Engadget)


Twitter opens it Moments features to everyone

The Twitter Moments feature, which allows users to create a collection of Tweets on a singular subject or event. Until now, it has only been available to Twitter and select media partners, it has now begun rolling out to every single user of the social media network.

Read the full story (The Verge)


Facebook at Work to launch in October

While it may sound like a LinkedIn competitor, the upcoming new service from Facebook - Facebook at Work - is actually an attempt to move into enterprise communication, and will mean the social media giant will take on the likes of Slack and HipChat.

Read the full story (TechCrunch)


Google to roll out cross-device retargeting

It has been three years since Google launched its cross-device conversion metric, but now it is finally giving advertisers the ability to target signed-in users for remarketing. This also means that Google will move away from relying on using cookie data and mobile IDs.

Read the full story (Search Engine Land)


FB mistakenly reporting incorrect video statistics

Facebook recently made an apology for miscalculating the way it measured video viewership, which is especially worrying as the metrics have been displayed to advertisers for over two years. While Facebook says it is a discrepancy, it is worrying for major advertisers and publishers that rely on the platform.

Read the full story (The NY Times)


Distilled News

How good are you at deciding where pages should rank? It turns out that the average person is worse than a coin flip. You can read Will Critchlow’s full write up of results on the Moz Blog. Also on Moz, Sergey Stefoglo shared how one piece of content increased domain authority by over 7 points. On the Distilled blog, Zee Jones told us what aspects of web development can help your SEO efforts, while Jeremy Gottlieb made his case for changing your approach to CRO. In other Distilled news, ODN is now serving over 200 million requests per month, and the final few tickets are on sale for SearchLove London.

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About the author
Andrew Tweddle

Andrew Tweddle

Andrew joined Distilled in March 2015 as a Junior Marketing Manager. His main responsibility is to get the word out about our great products and services, meaning he’s pretty much glued to TweetDeck and MailChimp. Away from his desk Andrew is a...   read more