What We Learned in January - The Digital Marketing Month in a Minute

With the festive break well and truly a distant memory, the SEO and wider digital marketing world has gotten back into the swing of things. Looking back at January, it's been a relatively busy month for Google, Apple and Facebook, among others. From algorithm updates, to AMP developments, it's all here in the January 2016 digital marketing roundup:

January's biggest stories

GA support for AMP announced

We’ve been talking about Google Accelerated Mobile Pages (AMP) for a while now, and Google has now announced the launch of a Google Analytics component that will allow the measurement of AMP pages. With Twitter, Pinterest, Linkedin and other technology partners announced for AMP, Google expect the GA capabilities to grow over time.

Read the full story (Google Analytics Blog)

Penguin algorithm update likely to launch in weeks

It’s been 15 months since the last official Penguin update (Penguin 3.0), but Google’s Gary Illes now expects the newest update to launch this quarter, likely within a few weeks. The update will be a ‘real time’ update, meaning no manual pushes will be needed after it goes live.

Read the full story (Search Engine Roundtable)

What’s changed in the Google Webmaster guidelines?

While the Google Webmaster guidelines are altered from time to time, the recent major update means there is a whole new set of guidelines to pay attention to. The main change is that Google has now added the use of HTTPS as an official guideline.

Read the full story (Search Engine Roundtable)

How Facebook ‘squashed’ Twitter

Twitter and the Facebook News Feed were both released in 2006, and both were seminal products that paved the way for a true feed of information. This information feed is the foundation of a successful mobile advertising company. This post from Stratechery explains how the information feed - or lack thereof - has helped Facebook soar at Twitter’s expense.

Read the full story (Stratechery)

Is Apple creating a Google Street View competitor?

Google’s Street View is one of the components that has set the service apart from it’s main competitors. However, a recent post from Apple, detailing the use of ‘Apple Maps Vehicles’ in the US, UK and France suggest the tech giant is building its own competing service.

Read the full story (Search Engine Land)

Facebook news feed algorithm now more influenced by user feedback

Previously, Facebook’s algorithm relied on signals such as likes, comments and shares to decide upon the distribution of stories in the News Feed. However, this has now been changed to rely more on in-feed surveys and user feedback.

Read the full story (Marketing Land)

Searchscape: our ever-evolving guide to the future of search

Distilled News

In a busy month for Distilled, we've released a plethora of content to get to grips with. We've
just launched Searchscape, our ever-evolving guide to the future of search. Over on the Moz Blog, Matt Round has been telling us what it takes to go viral, while Tom Anthony has been looking at searching in a post-PageRank world. Here on the Distilled Blog, New York VP Noah Lemas has been busy discussing the new Google 'lead gen' update and updating us on the developments at Distilled NYC.

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