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Will Critchlow videos

17 videos

Building Robot Allegiances

Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence. Computer capabilities are improving at a frightening rate, and there are already parts of our jobs that would be better off done by robots. In this talk, Will is going to highlight the areas where humans are falling behind and give you ...


How To Avoid Losing Your Job to a Robot

Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence, and they're not the only ones. The impact of the robot revolution will not be limited to the ranking of search results, and the impacts on the job market are the subject of endless speculation. Will has been researching the parts of our...


The Emerging Future of Search

Will is going to discuss the ways that Distilled believes search is fundamentally changing, including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data-driven search.


Practical Advice for the Future of Search

Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for ...


Practical Advice for the Future of Search

Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for ...


The Threat of Mobile

Our focus on responsive websites and our fascination with app store rankings may be blinding us to the real threats and opportunities of the mobile revolution. In particular, as Google continues to ratchet up its mobile first approach to design and Facebook looks more and more like a mobile channel, what should we be changing in...


The Golden Age of Digital Marketing

As digital marketers, our focus on analytics has served us well in driving direct, measurable sales. The dominant form of brand marketing, however, has remained offline with TV taking the lion's share of the budget and attention. We believe that as TV faces disruptive technology and business models, digital marketers have an opp...


Making Your Mark Online

We've all seen the changing local search ranking factors and seen the procession of changes Google has made on the journey from maps to places to local. When you look at the whole landscape, however, the effective tactics for small and local businesses have changed. Will is going to highlight specific, actionable approaches that...


The Future for Search

Search is at an inflection point, and over the next couple of years a lot is going to change. This session will highlight some major trends in technology and search, outline how they intersect, and show how these intersections are going to affect the way that people search.


Trends in Technical Optimization

How can new technologies create incredible user experiences that enhance your search visibility? In this inspiring talk, Will reveals some of the modern web development technologies and trends that allow you to impress your users more than ever before, along with the tips and trick that ensure they remain search-friendly.


The Future for Search Marketers

As Google gets better at rewarding real businesses, great websites and exceptional content, what is the role for search specialists? Will wants you guys - the SEO experts, technical specialists and content marketers - to be tomorrow's CMOs. This is his personal development road map for getting there.


The Importance of Technical SEO

As the search engines get better at crawling and understanding all kinds of websites and content, it's tempting to think there's no place for technical SEO. Will doesn't believe that. He brings us up to speed on the complexities of modern web technologies and help us understand where to focus our technical attention.


The Future of Link Building

On the final session at the final ever LinkLove, Will takes us on a journey into the future to discuss what has changed, what is changing and what link building is going to look like in the coming years.


Mediocre to Great

Will and Tom gave a pair of presentations split between London and Boston. They presented their "methodology for fame" - the recipes and checklists they believe propel businesses from mediocre to good and good to great online. Click on the video for a preview


The Modern SEO's Toolkit

To be truly effective as an SEO in 2011, Will argues that you need to be able to mash tools together, build your own “hack-tools” and prototype more complex tools for others to build. Are you comfortable making your computer do the work for you? Will’s going to show you how to multiply your effectiveness and get comfortable with...


Live Data Analysis

Revealing the skills you need to become the master of data - from new sources, APIs and Excel wizardry, Will talks us through how to hack programs together to get the information you need.


Scaling White Hat Link Building

White hat link building tactics tend to be labour-intensive. If you really want to compete with white hat tactics, you need to think hard about how you can scale without access to all the automation and time-saving tricks of your greyer competitors. Will goes into the details.