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Vertical Search videos

5 videos

Reverse-Engineering Google's Research

The SERP is the front-end to Google's multibillion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the r...


Snooping Into Google's Insights on Searcher Intent

Google is telling us what our customers are looking for; they've spent billions doing the research. All we have to do is pay attention. In this session, Rob will provide a guide for how you can take cues from Google, and create better strategies for gaining the attention of your customers at each stage of the purchase funnel.


Google Approved Paid Links?

Did you think paid links were a no-no? This isn’t the case at all. Last month, Wil gave $10k to the SEER team so they could test paid content. In this session, he reveals some of the channels he used such as Taboola, Twitter, Outbrain, niche networks for gamers, etc. He will also share exactly what he learned, the impact it had,...


Head to Head

Will and Rand take to the trenches to put together two competing SEO plans for specific sites. They take turns looking at content, links and broad marketing tactics


Blended and Verticals

How to win in a multi-vertical search world. Some sites live in areas where everyting is vertical, others have upside opportunities from (for example) news or video. Whichever applies to you, Rand will be showing you how to rank.