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Is Core Web Vitals Worth the Investment?

Kathy Brown
UX
SearchLove San Diego 2022

Many SEO and developer teams spent countless hours during 2021 preparing for the Page Experience Update that rolled out during the summer of 2021, only to notice not much changed with their SEO performance. Does that mean that investing in better Core Web Vitals isn’t worth it? Not so fast. In this session we’ll explore how to measure CWV, the case for CWV beyond SEO and how to get started.

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