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How to Kickoff a Winning Content Strategy

A successful content strategy starts long before content creation begins. At Siege, we’ve shifted how we kick off content engagements, resulting in more thoughtful strategies and higher ROI for content efforts. In this presentation, Emily will walk you through what our team has learned from kicking off 50+ content engagements — while simultaneously hiring 30+ content marketers. She’ll share both operational tips for scaling content strategy as a growing agency, as well as tactical suggestions applicable for both in-house brands and agency teams.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.