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Amazon - Search Engine or Shop?

In this session, we will dive into what makes Amazon similar to other search engines, awkward, refreshing and something to pay attention to. Is it the end purchase destination, or in fact somewhere where awareness and consideration happens? What are the similarities between organic SEO and paid search on Amazon versus Google and some of the core differences. In this session David Hutchinson SVP at Brainlabs will dive into why Amazon excites him and will give tips and tricks to consider to make sure you can talk and optimize paid and organic listings, confidently on Amazon.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.