Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Design Data-Driven Reports

Client reporting needs an overhaul. Most dashboards and templates are built for marketers, not stakeholders, leaving clients confused and resistant to important take-aways. In this session, we'll borrow the best ideas from journalism, psychology, data visualization, information design, conversion copywriting and storytelling to prepare reports that matter to your audience, promote emotional buy-in and drive meaningful change.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.

Analytics and Measurement
Time required: 3h 30m

To understand what activities improve the visibility and effectiveness of our websites, it’s important to gather and analyze data about how our users reach, interact with, navigate and convert on our website.