Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

What Syndicating 4,000+ Stories Revealed

In this session, I’ll discuss the elements of our most successful content. You’ll be able to take these insights and tweak your content marketing approach to earn more brand coverage (and thus brand authority and links). At the end of the session, you'll better understand what makes content interesting to journalists and how you can incorporate the learnings into your own SEO and content strategies.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.

Expert Outreach
Time required: 5h 15m

Outreach is part link building, part public relations, and part business development wrapped up into one with an end goal of improving rankings, brand visibility and ultimately conversions.