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Advertising on Amazon: Amazon's Most Powerful Sales Drivers

With nearly half of US internet users starting their product searches on Amazon it is vital to understand what tools marketers can utilize to be successful on the ever-changing platform and how to incorporate this into your total digital media plan. Join us in this session to gain valuable insights into Amazon's Advertising platform and how to win.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.