Don’t Let Facebook Get You Down

Organic reach from Pages to individuals on Facebook has been dropping for years. Many sources say that for the past couple of years it’s been around 2%, meaning that if you have 100 followers, only 2 see each post. These days, you basically have to pay Facebook to grow your audience, then pay them again to show them your content! For organizations that have small or non-existent advertising budgets, this can be super discouraging. This talk will provide three sanity-protecting recommendations for thinking about your approach to Facebook, and some ideas for maximizing your benefit, regardless of how much money you give them.