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A Year of SEO Split Testing Changed How I Thought SEO Worked

Dominic Woodman
Technical SEO Data
SearchLove San Diego 2019

If you asked a UX professional whether users prefer one image or two on a blog post, they'd tell you to test it — trying to double guess users is foolish. Yet for many companies, SEO has no testing at all, just endless reams of best practice and hand waving. Last year I changed role and got the chance to treat SEO differently, running over 50 tests across different websites. This session will give an insight into what worked, and just as importantly, what didn’t.

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