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Power BI For Marketers - Make Big Data Easy Again

Let's be honest, SEOs, when is the last time you tore through a search query report? And PPC folks, when is the last time you sought the impact of rich snippets on CTRs and CPCs? In this presentation, Wil will show 10 ways you can use Power BI to visualise your way to explain to the C-suite how various parts of search integrate and affect one another.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

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The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.

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To understand what activities improve the visibility and effectiveness of our websites, it’s important to gather and analyze data about how our users reach, interact with, navigate and convert on our website.