How To Incite Hunger Rather Than Just Serving Food

Digital marketers are technical, creative, and data-driven. Our skills are in high demand because we can deliver exceptional ROI. But all of us have, in our careers, faced the challenge of trying to market when the demand just doesn't exist or competing for the scraps Google, Facebook, and our competition have left to "the little guys." Serving demand is the bread and butter of a web marketer, but there is another way - demand creation. For the truly new spaces and those so competitive as to be barely-ROI-positive, it's a strategy worthy of investment. In this presentation, Rand will walk through ways to use the skills we have in a new way - to create demand for our products rather than attracting those already likely to buy.