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Using Analytics to Drive Optimization and Personalization

Getting the most out of your optimization efforts means understanding and using the data you have to drive growth for your business. In this session, Krista walks you through several tips for using analytics data to empower your optimization efforts, and then takes it further by showing you how to up-level your efforts to take advantage of personalization, from mass scale all the way down to individual user actions.

Getting the most out of your optimization efforts means understanding and using the data you have to drive growth for your business. In this session, Krista walks you through several tips for using analytics data to empower your optimization efforts, and then takes it further by showing you how to up-level your efforts to take advantage of personalization, from mass scale all the way down to individual user actions.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Interactive: Google Analytics Setup Training
Time required: 1h 50m

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.