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Using Analytics to Drive Optimization and Personalization

Krista Seiden
Analytics & Tools
SearchLove San Diego 2018
Getting the most out of your optimization efforts means understanding and using the data you have to drive growth for your business. In this session, Krista walks you through several tips for using analytics data to empower your optimization efforts, and then takes it further by showing you how to up-level your efforts to take advantage of personalization, from mass scale all the way down to individual user actions.

Getting the most out of your optimization efforts means understanding and using the data you have to drive growth for your business. In this session, Krista walks you through several tips for using analytics data to empower your optimization efforts, and then takes it further by showing you how to up-level your efforts to take advantage of personalization, from mass scale all the way down to individual user actions.

Related Videos

Maximize Your Use of Google Analytics 4! Krista Seiden
Smarter Reporting with Data Studio Brandy Lawson
Preparing for Google Analytics 4 Colleen Harris
Tracking Content Hubs in Google Data Studio Jeremy Galante
Spying on Google: Using Log File Analysis Faisal Anderson
Using the SERPs to Know Your Audience Rory Truesdale
Segments: How To Get Juicy Insights & Avoid The Pips! Jill Quick
On-Page Best Practices That Harm Your Traffic Emily Potter

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