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Lessons in Growth Marketing, From Watching Romantic Comedies

Alexa Hubley
General Marketing
SearchLove San Diego 2018

The goal of most online marketers is lead generation... but that's only half the picture. The other half is what you do to grow your leads into happy customers. In her session, Alexa will be taking us through a framework for romancing customers through personalisation, a campaign that generated $600,000 in annual recurring revenue in just six months, and her how-to guide to creating relationships with customers.

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