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Why "Great Content" is Not Enough

We've all visited amazing content on the web, shared it with our networks, bookmarked it, loved it, and used it, only to find that when we search for it in the future... it doesn't rank?! Supposedly, Google exists to reward precisely these types of great works, and yet, many times mediocrity and awfulness outrank the truly remarkable stuff. In this presentation, Rand will dig into why this happens, what separates ranking content from non-ranking content, and what we can learn about the SEO and marketing processes from these examples.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.

Keyword Research
Time required: 3h 5m

Keyword research allows you to bridge the gap between what your potential customers are searching for and the content you create for your website. This module teaches you how to choose the right keywords to help drive your desired audience to your site.