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Why "Great Content" is Not Enough

Rand Fishkin
Content & Creative Strategy Keyword Research
SearchLove San Diego 2017

We've all visited amazing content on the web, shared it with our networks, bookmarked it, loved it, and used it, only to find that when we search for it in the future... it doesn't rank?! Supposedly, Google exists to reward precisely these types of great works, and yet, many times mediocrity and awfulness outrank the truly remarkable stuff. In this presentation, Rand will dig into why this happens, what separates ranking content from non-ranking content, and what we can learn about the SEO and marketing processes from these examples.

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