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Ranking Factors in a Mobile-First World

Marcus Tober
Content & Creative Strategy Keyword Research
SearchLove San Diego 2017

With Google rolling out the mobile-first index in 2017, the performance of a website’s mobile version is more relevant than ever. In this session, Marcus will reveal the most important mobile Ranking Factors, with a particular focus on content. Secondly, we will illuminate keyword opportunities with a much larger search volume on mobile, and analyze user needs and content demands that differ between desktop and mobile. By analyzing brands’ websites that exhibit outstanding mobile performance, you’ll take away best practices for mobile search optimization in 2017.

Related Videos

Why User-Focused Content is the Death of Ranking Factors Marcus Tober
How to Turn Customer Research Into High-Converting Copy Joel Klettke
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Topics, Taxonomies, and Tabaxis: Navigating Entities in SERP Jamie Indigo
How to Kickoff a Winning Content Strategy Emily Campbell
What Syndicating 4,000+ Stories Revealed Amanda Milligan
How The Top 1% of SEO and Content Strategies Do It Andy Crestodina

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