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A Conversion-Centric Approach to Content Marketing

Hana Abaza
Content & Creative Strategy
SearchLove San Diego 2017

We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.

Related Videos

How to Turn Customer Research Into High-Converting Copy Joel Klettke
The State of Content Tom Critchlow
Topics, Taxonomies, and Tabaxis: Navigating Entities in SERP Jamie Indigo
How to Kickoff a Winning Content Strategy Emily Campbell
What Syndicating 4,000+ Stories Revealed Amanda Milligan
How The Top 1% of SEO and Content Strategies Do It Andy Crestodina
Actioning Search Intent: What to Do with All That Data Stacey MacNaught
How To Identify Content Opportunities Worth Chasing Ross Simmonds

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