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Optimizing for Delight

Scott Edwards
Conversion General Marketing
SearchLove San Diego 2015

We're digital marketers. We think in terms of CTRs and CPAs, but that's only half the equation. Marketing doesn't have to be a boring endeavor. By optimizing for delight, we can turn digital experiences into human ones. In this session you'll see how Simple brings humanity to an inhuman industry: banking, and how you can do so in your own marketing. Let's talk about the emotion behind the numbers.

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