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Data-Driven Content Marketing and Outreach

Ross Hudgens
Content & Creative Strategy Outreach Data
SearchLove San Diego 2015

It's not enough just to hit ‘send’. How do you optimize your content marketing process to be more effective through data? In this session, Ross Hudgens opens the kimono to reveal some recent data-driven studies his team has undergone to improve its internal content marketing process. Topics include attributes of the most successful content, the best subject lines for outreach, and more.

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