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Not Your Father's Google News

While Google News launched almost ten years ago, it has barely changed over that period in comparison to the company's rapidly evolving web search. However, the last two years have seen Google News make strides to ensure their search adapts fast enough to keep pace with news-minded social titans like Twitter and Facebook. This session will offer a look at the latest Google News algorithm features, and an updated set of best practices on gaining visibility in the organic traffic powerhouse that is the News OneBox. Being front and center for trending search queries isn't just for big media giants anymore.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Link Analysis
Time required: 3h 40m

Being able to break down what makes a link valuable is essential to creating an effective link building plan. This module teaches the components that make a valuable link, helping you to optimize your best links and avoid wasting time with risky, low value link building strategies.

Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change